Ad for Blancpain Watches

Positioning: The watches we make are a BIG deal.

The ad shows that the watchmakers are but tiny men, compared to the watches that they make. The ad is rather an exaggeration, meant to draw the attention of consumer.
I purposefully used engineers wearing caps in the ad to give the effect that the watch is towering the watchmakers.

Selling your Sole - an Ad for Woodland

This is an ad for Woodland I just came up with. Woodland shoes are supposed to be tough, so why not be even more focused and speak about the part that matters the most - the Sole of the shoe!
Along with that, the ad also says something about the Target Consumer, something that I think the consumer would like to hear.

Parle-G for Ener-G Television Commercial

As part of a project in college, me and a bunch of friends wrote this script in a couple of hours, shot the film in an hour and then took four hours to edit it!

Positioning: Parle-G is a glucose biscuit, that's what the 'G' stands for. And glucose is meant for giving instant energy in your body. So we came up with the tagline, 'Parle-G for Ener-G'.

Title: Parle-G for Ener-G
Duration: 1 min
Lead Role: Ravindra Purohit
Created By: Sunil Nair, Shardul Mohite, Sayantan Ray, Sudeshna Chakravarty, PM Arun, Rahul M, Sumit Kaushik and Vishal Abhyankar

Ad for Amul Milk

You might have heard of doctors recommending products, even more so dentists. Oral-B and Colgate have used that so many times in their advertisements. Why? Because they're the experts.
So who's the expert on Milk? Check out the ad below.

Ad for Discouraging Smoking

Every Smoker is well aware of the negative effects of smoking. They know very well that it's bad for their lungs, but that doesn't stop them from smoking. So I created this ad to tell them about Passive Smoking... in a rather different way.

Logo Design for Promotion99.com

I designed this Logo for a website, promotion99.com. The website offers deals and discounts on a variety of products.
After much thought, I had the idea of creating the Logo in the shape of a Price Tag.
Unfortunately for me, the logo wasn't accepted and the Client stuck with the original logo that he had.

What can I say, it's his website...

Campaign Against Legal Drinking Age being Increased from 21 to 25

In response to the Legal Drinking Age being increased from 21 to 25, I created this campaign "Let it be OUR choice".
The idea behind the campaign is that 21 year olds are mature enough to take decisions for themselves and I've shown this by taking examples of Mark Zuckerburg and Lionel Messi. Zuckerburg was 21 when he created Facebook and Messi received the nomination for FIFA World Player of the Year when he was 21.

The interesting part about the two ads is that neither of them mentions drinking in any way. The only indication to alcohol is the 21 at the bottom of the ad, in which the 1 is shaped like a bottle. The reason I did this was because the campaign was not just about drinking; the campaign communicated that 21 year old youngsters are capable and responsible enough to be given the liberty to take their own decisions, be it in terms of drinking or anything else.

Ad for Encouraging Eye Donation

This is an ad I created for encouraging Eye Donation. I made this ad pretty long back when I was just beginning to use Photoshop, hence the artwork around the eye is a bit sloppy.

The Beginning

I began writing around 9 years ago. It was in 2003 (I was 14 years old then) when I had an idea for a short story. A courtroom drama. It took me a month to write that story. When I showed it to my father, he liked it but initially refused to believe that I had written it myself. It wasn't that great really. If you ask me now, the story was just okay.
After that I began writing a novel based on espionage (of which I had no idea apart from what I had read in other novels). It took me quite some time to realize that I needed to have some more experience and exposure to espionage before I began writing a novel about it. You see, the problem is that when I embark on a certain course, I don't usually step back until an avalanche comes in the way.
But I've realized now that though such will power can help you achieve results more often than not, sometimes it is just plain stupid to believe that you can achieve anything. Just sometimes, mind you.

Let's get out of the flashback. I have been studying advertising now for the past couple of years. During this time, I've had numerous ideas for advertisements. And I actually took the care to write down some of those ideas. I am planning to post those ideas and thoughts in my blog. Planning...

Let's see as time moves on.