Positioning: The watches we make are a BIG deal.
The ad shows that the watchmakers are but tiny men, compared to the watches that they make. The ad is rather an exaggeration, meant to draw the attention of consumer.
I purposefully used engineers wearing caps in the ad to give the effect that the watch is towering the watchmakers.
The ad shows that the watchmakers are but tiny men, compared to the watches that they make. The ad is rather an exaggeration, meant to draw the attention of consumer.
I purposefully used engineers wearing caps in the ad to give the effect that the watch is towering the watchmakers.
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