In response to the Legal Drinking Age being increased from 21 to 25, I created this campaign "Let it be OUR choice".
The idea behind the campaign is that 21 year olds are mature enough to take decisions for themselves and I've shown this by taking examples of Mark Zuckerburg and Lionel Messi. Zuckerburg was 21 when he created Facebook and Messi received the nomination for FIFA World Player of the Year when he was 21.
The interesting part about the two ads is that neither of them mentions drinking in any way. The only indication to alcohol is the 21 at the bottom of the ad, in which the 1 is shaped like a bottle. The reason I did this was because the campaign was not just about drinking; the campaign communicated that 21 year old youngsters are capable and responsible enough to be given the liberty to take their own decisions, be it in terms of drinking or anything else.
The idea behind the campaign is that 21 year olds are mature enough to take decisions for themselves and I've shown this by taking examples of Mark Zuckerburg and Lionel Messi. Zuckerburg was 21 when he created Facebook and Messi received the nomination for FIFA World Player of the Year when he was 21.
The interesting part about the two ads is that neither of them mentions drinking in any way. The only indication to alcohol is the 21 at the bottom of the ad, in which the 1 is shaped like a bottle. The reason I did this was because the campaign was not just about drinking; the campaign communicated that 21 year old youngsters are capable and responsible enough to be given the liberty to take their own decisions, be it in terms of drinking or anything else.
No comments:
Post a Comment